![]() Flatter, hand-drawn 2D silhouettes are used for characters and trees elsewhere Animade introduces 3D backgrounds to “highlight the link between Ecosia users and the trees”. “We wanted to use playful, silhouette-based system as a stepping stone to expand into a rich and expressive world where our characters could thrive,” says Frida. The minimal and “wonky” look Koto established for trees and other forms on the Ecosia rebrand is maintained by Animade, though with some stylistic additions. “The core objective of the campaign is to show just how easy it is to make a difference simply by using Ecosia, and we wanted to echo this message in the simplicity of the design,” says Frida. On 25 October, Ecosia launched the result, Start Growing Your Forest Today, a campaign that shows the daily impact of Ecosia, focusing on the link between tree planting and low-effort online searches.Īnimade shows a selection of short scenarios of people searching online via Ecosia, only for trees to spring up unexpectedly in response. Thus, “the Ecosia team were keen to see how could push the design further, into something totally unique,” Frida Ek, Animade creative director, tells us. The design overhaul, produced by Koto and rolled out this August, focused on the regenerative power of Ecosia. ![]() When Animade was bought on board to produce an animated social campaign for Ecosia – the search engine’s first – a rebrand was already underway at the Berlin company. Many have retweeted to spread awareness, but if you aren’t quite ready to take more drastic measures yet (reducing meat and dairy intake!), making the simple switch to a greener search engine is an easy way to do what you can for our planet. There has been global outcry at the lack of action that governments have taken to fight climate change, exemplified in the recent scandal engulfing Brazil’s President Bolsonaro to fight illegal clearing of the Amazonian rainforest. Users also have the option to opt out of all tracking in their browser settings. All collected information that Ecosia stores is encrypted before being completely anonymised within one week. There is no selling of data involved and no external third-party tracking tools. Avoiding the filter bubble of personalised search results, Ecosia does not create personal profiles based on your search history. Unlike most popular web engines, Ecosia operates much like the privacy-protecting internet search engine DuckDuckGo (DDG). Beyond converting our greenhouse gases, trees also play an important role in preventing soil erosion, regulate water cycles and are vital to the health of ecosystems.Ĭommenting on the actions that we must take, Caterina Brandmayr from Green Alliance said: “We need to act now to plant new forests, restore our ecosystems, eat less meat.”Įcosia, which boasts 7 million monthly active users, is also a safer search engine for those concerned about privacy. Planting trees, which absorb carbon dioxide, can help fight climate change. This was reiterated in a further report that emphasised the need to allow our forests to regenerate. The UN’s Intergovernmental Panel on Climate Change (IPCC) revealed recently that stopping global warming will require transforming inefficient land management systems and food production methods. In the midst of our climate emergency, planting trees has become an important part of how we can keep our global temperatures down. Working with local partners, Ecosia has planted over 60 million trees through 20 projects across 15 different countries as of June 2019.įor many of us, this is a simple switch that causes little to no disruption to your daily habits, but can produce change for the planet. They provide full transparency by publishing receipts as proof of financial support, and are a certified B Corporation that adheres to social and environmental accountability standards. True to their sustainability mission, the company has also promised to operate in a carbon neutral fashion, using solar energy to power web searches. The free search engine uses the revenue generated from advertisements as well as a promised 80% of its profits for tree planting and reforestation programs around the world.įounded in 2009 as a social business, Ecosia is a German company that uses a large sum of its profits to plant trees all around the world in order to fight climate change, biodiversity loss and support local agriculture. Welcome Ecosia, a greener search engine that actually plants trees while you search for web results.
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